Do you love your car?
Do you love your home?
Do you love your big screen TV?
Do you love your bad ass music system?
No.
You love driving your car.
You love living in your home.
You love watching your favorite movie.
You love listening to your favorite music.
Stuff is temporary. Experience is perennial. Stuff leaves you, experiences don’t.
Why is it important to realise? — Because it can change your relationship with stuff, for the better.